![]() In addition to the incorporation of technical Utilized its skills in the fields of design strategy, product and color designĪs well as material design. Two-year development period: From design to a premium productĭuring the two-year development phase BMW Group DesignworksUSA significantly ![]() Its styling andįunctionality fulfill the high standards set by Starbucks for its outstandingĬoffee products and is the embodiment of the unique, reflective, authentic and The Sirena ™ excels through itsĭistinctive, iconic design, superior quality and durability. The premium manufacturer Saeco is the leading producer These ambitious project objectives, the coffee specialist StarbucksĬollaborated with the global design studio BMW Group DesignworksUSA and the In the product design of the espresso machine Sirena™. Its unmistakeable image and characteristic flair are reflected Starbucks epitomizes modern and discerning coffee-drinking more than most otherīrands as the company has refined and enhanced coffee culture with itsĬoffeehouses. Statement "Daily Inspiration" on a sustained basis. At the same time both product experienceĪnd design were to symbolize the expertise of Starbucks as well as its brand The design of which reflected above all the distinctive identity of StarbucksĪnd the quality associated with it. The designers were faced with the challenge of creating an authentic product, Starbucks Coffee company-operated stores in North America and on line in The espresso machine Sirena™ will be launched at select This model combines the product characteristics of the originalĬlassic version, which is described as a portafilter, with state-of-the-art In Italian bars and cafés as the Barista, can in the future fulfil this wish inĪ classy fashion using the newly developed semi automatic espresso machine Those who wish to brew their coffee in the style of the espresso master, known Unique espresso machine for domestic use. Saeco, the leading coffee machine manufacturer, Starbucks has developed a In collaboration with BMW Group DesignworksUSA and ![]() Specialties is offering its customers the opportunity to experience unsurpassedĬoffee enjoyment at home. Now the world's leading retailer, roaster and promoter of coffee Shop has established itself as meeting place for the discerning coffeeĬonnoisseur. The brown bean is a global, multi-facetedĬultural asset - trendy, versatile, delicious.
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